Introduction Someone visits your website, finds a useful resource, and decides to join your email list. What should happen next? At the very least, the subscriber should receive ...

Introduction You have started building an email list. Perhaps your welcome sequence is ready, a few subscribers have joined, and now another question appears: How often should you ...

Introduction You can publish useful content, attract relevant visitors, and still find that very few people join your email list. That does not necessarily mean you need more ...

Introduction Email marketing can give your side hustle something that website traffic alone cannot provide: a way to continue communicating with people who have chosen to hear from ...

Introduction Getting someone to join your email list is an important step. But the email address itself does not tell you very much about the relationship behind it. ...

Introduction lating, ask where those subscribers came from. Did something change in your signup process? Are old addresses remaining on the list? Did a particular acquisition source introduce ...